Boosted User Engagement & Social Media Following for Sports Website

Problem

As a sports writer for Sportskeeda.Com, we noticed that our website was lacking in engagement and user interaction. Despite having a large number of articles and views, we were not seeing much user participation in the form of comments or social media shares.

Solution

We decided to implement a new strategy to increase user engagement on our website. We started by creating more interactive content such as quizzes, polls, and debates. We also added a comment section under each article to encourage readers to share their thoughts and opinions. Additionally, we increased our social media presence by sharing our articles on various platforms and engaging with our followers.

Impact

• Increased user engagement by X%

• Increased social media following by X%

• Increase in article shares and comments

Team

• Team Member #1 - Content Strategist

  • Came up with the idea to create more interactive content

  • Oversaw the implementation of the comment section under each article

• Team Member #2 - Social Media Manager

  • Increased our social media presence by sharing articles on various platforms

  • Engaged with followers on social media to increase interaction and following