Problem

B-Tech Paani Puri Wali, a popular street food vendor in India, was struggling to expand their business due to limited reach and visibility. They were relying on word-of-mouth marketing and had no online presence.

The post-pandemic further impacts and worsened the situation as people were hesitant to go out and eat street food. The business needed a solution to reach more customers and increase sales by promoting the healthy air-fried paanipuri.

Solution

We created an Instagram page for B-Tech Paani Puri Wali to showcase their air-fried paanipuri, location, and hygiene practices. We have not ran any ads on Instagram but to reach potential customers and engage the audience, we planned the creative content to reach the masses.

To increase engagement, we organized a contest where customers could participate and present themselves through their reels on their instagram pages itself, in which they are enjoying the pani puri from B-Tech Pani Puri Wali and tagging the business. The winner received the double amount of the money they participated from. We've also focused on the influencer marketing concept and ask food bloggers to collaborate.

Impact

Increased sales by 90%.
Gained over 30k+ followers on Instagram in the twomonth
Improved brand awareness and customer loyalty.

My responsibilities

Content creation

Planned the content and scripts for the reels and videos.
Executed with the videographer and participated in the direction of the video shoot and concept as a Creative Director.

Graphic Designer

Redesigned the Logo.
Planned and then executed the creation of the Brands identity.
Planned the types of creatives and implemented the elements and graphics and typography w.r.t the context and content which the B.techpaanipuriwali's audience wanted.

In conclusion, as a versatile graphic designer and creative content creator, I have successfully executed various responsibilities such as planning and scripting engaging reels and videos, directing video shoots, and designing captivating logos. I have also played a vital role in crafting brand identities and implementing the right creative elements, graphics, and typography to resonate with the audience of B.techpaanipuriwali. With a passion for innovation and a keen eye for detail, I strive to continue delivering visually stunning and impactful designs that leave a lasting impression.

Boosted Sales and awareness, by creating engaging content and graphics