Problem

A coffee company selling beans from the Philippines approached us to redesign their visual identity. They had been in business for several years, but their branding was outdated and didn't accurately reflect the quality of their product. They wanted a fresh look that would appeal to a wider audience and help them stand out in a crowded market.

Solution

We began by researching the history and culture of the Philippines to gain inspiration for the new design. We also conducted a competitive analysis to see what other coffee companies were doing in terms of branding. Based on our research, we created several different concepts for the client to choose from. After receiving feedback, we refined the chosen concept and developed a complete visual identity system including a new logo, color palette, typography, and packaging design.

Impact

Increased sales by X%
Received positive feedback from customers on the new branding
Expanded distribution to new markets

Team

Team Member #1 - Graphic Designer
- Created initial design concepts based on research and client input
- Collaborated with team members on refining chosen concept
- Developed final visual identity system including logo, color palette, typography, and packaging design
Team Member #2 - Project Manager
- Oversaw project timeline and budget
- Liaised with client throughout project to ensure satisfaction with deliverables
- Maintained communication between team members to ensure timely completion of tasks

Coffee Brand Redesign Boosts Sales