Problem

The events of 2020, including the murder of George Floyd and subsequent protests, brought attention to the systemic racism and inequality faced by Black people in America. In response, a group of crypto enthusiasts formed Crypto for Black Lives, an initiative aimed at raising funds for nonprofits that support Black communities. However, they faced the challenge of gaining widespread support and donations from the crypto community.

Solution

The Crypto for Black Lives team utilized their connections within the crypto industry to launch a donation campaign that accepted various cryptocurrencies. They also partnered with prominent figures in the industry to promote the initiative on social media and at virtual events. The team made sure to emphasize transparency in their fundraising efforts by providing regular updates on donations received and how they were being distributed.

Impact

Raised over $1 million in cryptocurrency donations
Supported 10 nonprofits focused on racial justice and equality
Increased awareness of racial injustice within the crypto community

Learn More

You may learn more about the initiative here.

Role

Campaign Founder