Problem

Like the mission underlying Arells, most artists/storytellers are living in poverty. Most online platforms provide little incentive while the media industry is extremely brutal for any artist/storyteller to make a consistent living.

Novestic realized that it needed to find a solution to this problem if it wanted to achieve its goal of helping artists.

Solution

Novestic, a cryptocurrency company created with the aim of lifting artists out of poverty. I created an educational campaign aimed at teaching artists about cryptocurrency and how it could benefit them. I used social media platforms like Twitter and Instagram to email every artist & storyteller about the opportunity that Novestic would create for them.

Impact

Over 600 Artists signed up to use the platform.
Ultimately led to the creation of Arells