Problem

A client approached us with the goal of increasing their social media engagement and brand awareness. They wanted to run a contest campaign on social media but didn't have the resources or expertise to execute it effectively. Additionally, they needed an eye-catching image to promote the campaign that would stand out among other content on social media.

After discussing their goals and budget, we determined that we could help them create a successful campaign that would achieve their objectives within their constraints.

Learn more about our process here.

Solution

We began by creating a comprehensive strategy for the contest campaign, including rules, prizes, and promotion tactics. We designed an engaging image using Canva that showcased the prize and encouraged users to participate in the contest. The image was optimized for each social media platform where it would be promoted.

We then executed the campaign by posting the image and contest details across all relevant social media platforms. We monitored engagement and adjusted our strategy as necessary throughout the duration of the contest. Finally, we selected a winner and announced them on social media.

Impact

Increased brand awareness by X%
Generated X number of new followers on social media

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Social Media Strategist
- Developed the contest strategy and promotion tactics
- Monitored engagement and adjusted strategy as necessary
Team Member #2 - Graphic Designer
- Designed an eye-catching image using Canva
- Optimized the image for each social media platform

Boosting Social Media Engagement with Contest Campaign