Problem

A local coffee shop was struggling to attract new customers due to a lack of brand recognition. The owner realized that the shop's branding was outdated and didn't reflect the quality of their products, which made it difficult for them to stand out in a crowded market.

The owner approached our team with the goal of creating a new logo that would better represent the shop's values and appeal to a wider audience.

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Solution

After conducting research on the coffee industry and analyzing the shop's current branding, we developed several logo concepts that incorporated elements of coffee culture while also reflecting the unique personality of the business. We presented these concepts to the owner and worked together to refine one particular design until it perfectly captured their vision.

Once we had finalized the logo, we created a comprehensive branding package that included business cards, packaging materials, and social media graphics. We ensured that all materials were consistent with the new brand identity and helped train staff on how to use them effectively.

Impact

Increased foot traffic by X%
Boosted social media engagement by X%

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Graphic Designer
- Developed several logo concepts based on research and analysis
- Collaborated with the owner to refine the chosen design
Team Member #2 - Marketing Specialist
- Created a comprehensive branding package that included business cards, packaging materials, and social media graphics
- Trained staff on how to use the new materials effectively

Coffee Shop Rebrands, Boosts Foot Traffic