Problem

Glaukos, a medical technology company specializing in glaucoma treatment, was struggling to effectively communicate the benefits of their iLink™ device to potential patients and physicians. The iLink™ device is a small implant that helps regulate eye pressure in glaucoma patients, but many people were hesitant to undergo the procedure due to lack of understanding about how it works and its potential benefits.

We knew that Glaukos needed a way to educate their target audience about the iLink™ device in an engaging and informative way, while also addressing any concerns or misconceptions they may have had.

Learn more about our solution here.

Solution

Our team developed a comprehensive digital marketing campaign for Glaukos that leveraged educational videos, social media content, and targeted advertising. We worked closely with Glaukos to create messaging that would resonate with their target audience and address common concerns about the iLink™ device.

The centerpiece of our campaign was a series of animated explainer videos that broke down the science behind the iLink™ device in an easy-to-understand way. We also created social media content that highlighted patient success stories and addressed frequently asked questions about the procedure. Finally, we used targeted advertising on social media platforms and search engines to reach potential patients and physicians who were actively seeking information about glaucoma treatment options.

Impact

Increased website traffic by X%
Generated X new leads per month
Improved patient understanding of the iLink™ device by X%

"This campaign had an incredible impact on our business. We saw a significant increase in patient inquiries and were able to educate more people about the benefits of the iLink™ device than ever before."

Team

John Smith - Digital Marketing Specialist
- Developed messaging strategy and created social media content
- Oversaw targeted advertising campaigns
Jane Doe - Animator
- Created animated explainer videos
- Collaborated with Glaukos to ensure accuracy of scientific information presented in videos

Boosting iLink Device Awareness with Digital Marketing