Problem

Our team was tasked with creating digital content for Lidl's social media platforms in collaboration with a commercial-oriented producer. The challenge we faced was to create engaging and informative content that would appeal to Lidl's target audience while staying true to the brand's values.

We found that the existing content lacked creativity and failed to generate enough engagement from the audience. We needed to come up with a solution that would help us create more compelling content that resonated with Lidl's customers.

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Solution

To address the problem, we decided to take a data-driven approach and conducted extensive research on Lidl's target audience. We analyzed their behavior, preferences, and interests to gain insights into what kind of content they would find most engaging.

Based on our findings, we developed a new content strategy that focused on creating visually appealing videos and images that were both informative and entertaining. We also incorporated humor and storytelling elements into our content to make it more relatable and shareable.

Impact

Increase in engagement rate by X%
Increase in followers by X%

Quote of how incredible of an impact this had.

Team

Team Member #1 - Content Creator
- Developed creative concepts for videos and images
- Scripted and storyboarded content
Team Member #2 - Social Media Manager
- Managed Lidl's social media accounts
- Analyzed data to optimize content strategy

Boosting Lidl's Social Media Engagement