Problem

The advertising industry is highly regulated, and enterprise advertisers need a platform that can handle the complex workflows required to create and manage campaigns while staying compliant with legal requirements. Additionally, creating ad assets and post-click experiences can be time-consuming and expensive.

Without a comprehensive solution, advertisers may struggle to keep up with the demands of their clients and risk non-compliance with regulations.

Solution

We developed The Constellation Platform, an end-to-end workflow for enterprise advertisers that streamlines the campaign creation process while ensuring legal compliance. The platform includes media storage, tools for creating campaigns, mass generation of ad assets and post-click experiences, managed team review, ad library, URL and Embed hosting, audience targeting with CRM data and custom audience objects, direct upload into Google and Meta for ad buying activities, reporting and analytics.

The Constellation Platform saves time and money by automating many of the manual processes involved in campaign creation while providing a centralized location for all campaign assets. It also ensures compliance with legal requirements by providing tools to manage regulatory restrictions.

Impact

Reduced campaign creation time by X%
Increased compliance with legal requirements by X%
Improved client satisfaction through streamlined workflows

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Software Engineer
- Oversaw the development of the platform
- Implemented key features such as media storage and ad asset generation
Team Member #2 - UX Designer
- Designed the user interface for the platform
- Conducted user research to identify pain points in the campaign creation process

Learn more about The Constellation Platform.

Constellation Platform Streamlines Ad Campaigns