Problem

Riot E-liquid had a reputation as an outlaw brand, which hindered its growth and outreach. The company needed to rebrand itself to become a hero brand with a positive image that aligns with its mission and values.

The previous branding did not reflect the company's goal of eradicating smoking and promoting vaping as a healthier alternative. The company needed to develop a new brand identity that could convey its message effectively and resonate with the target audience.

Learn more about Riot Vape's rebranding process here.

Solution

The team at Riot Vape developed a new brand identity that aligned with its mission and values. The new branding focused on spreading awareness about the harmful effects of smoking while promoting vaping as a healthier alternative.

The team created innovative products and activations that helped people quit smoking one step at a time. They also developed the "r.i.o.t" steps, which stood for "Replace, Innovate, Optimize, Transform." These steps were designed to help people transition from smoking to vaping gradually.

Impact

Increased brand recognition by 5%
Increased sales revenue by X%

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Marketing Manager
- Developed the new brand identity and messaging strategy
- Created innovative products and activations to promote vaping
Team Member #2 - Product Manager
- Oversaw the development of the "r.i.o.t" steps
- Managed the creation of new vaping products

Riot Vape Rebrands for Positive Image and Growth