Problem

A startup company approached us to create logos and promotional collateral for their new products and services. They were struggling with brand recognition and needed a cohesive visual identity that would resonate with their target audience.

After conducting market research, we discovered that the company's current branding was outdated and did not effectively communicate their unique value proposition. Additionally, they lacked consistency across their marketing materials, which made it difficult for customers to recognize them in a crowded market.

Solution

We began by developing a comprehensive brand strategy that aligned with the company's goals and values. We created a mood board to establish the visual direction of the brand, which included color palettes, typography, and imagery. Using this as our guide, we designed several logo concepts that reflected the company's personality and mission.

After receiving feedback from the client, we refined the chosen logo and developed a complete set of branding guidelines. This included specifications for typography, color usage, imagery style, and tone of voice. We then applied these guidelines to various marketing materials such as business cards, brochures, social media graphics, and website design.

Impact

Increased brand recognition by X%
Improved customer engagement on social media platforms by X%

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Graphic Designer
- Created several logo concepts based on the brand strategy
- Designed marketing materials such as business cards and brochures
Team Member #2 - Web Designer
- Developed a website design that aligned with the new branding guidelines
- Created social media graphics to improve customer engagement

Startup Gains Brand Recognition with New Visual Identity