Problem

During my Stride internship, I was tasked with recruiting 200 students and partner universities monthly without any guidance or rules. As one of the first few interns in a newly launched program at a startup, there was no information given to us except our goal. Despite this, I managed to figure out a way to recruit 200 students and partner universities daily.

However, the challenge didn't end there. I won the marketing opportunity to go to NYC and present my sales pitch strategy to the top C-levels. While I have always been great working on my own with little to no guidance, I still found the role to be a great challenge for me.

Learn more about our solution here.

Solution

To achieve our recruitment goals, we had to come up with an effective strategy that would enable us to recruit 200 students and partner universities daily. We started by analyzing our target audience and identifying their needs and preferences.

We then developed a personalized approach that would appeal to each student's unique needs while also highlighting the benefits of partnering with us. This approach involved using social media platforms such as LinkedIn and Twitter, as well as email campaigns and phone calls.

Impact

Increase in completion rate by 95%
Increase in sales by 95%

"Presenting to an executive team is a great honor and can open tremendous doors."

Team

Team Member #1 - Marketing Intern - Desiree Bennett
- Developed and implemented the personalized recruitment strategy
- Managed social media platforms, email campaigns, and phone calls
Team Member #2 - Sales Manager - TESS MICHAELS - FOUNDER & CEO
- Oversaw the sales pitch strategy presentation to top C-levels in NYC
- Provided guidance and support throughout the recruitment process

Intern Achieves Daily Recruitment Goal at Startup