Problem

Our client was facing a major issue in tracking advertising makegoods. As there was no mechanism in place to track them, it was difficult to determine how many makegoods were being issued, who was receiving them, and whether or not they were approved or rejected. This resulted in increased costs as the cost of makegoods can be significant and the lack of a tracking mechanism made it difficult to determine how much was being spent on them.

Solution

To solve this problem, we implemented a QuickSight dashboard that would track advertising makegoods. The dashboard provided the following information:

The number of makegoods that have been issued
Who has received makegoods
Whether or not makegoods have been approved or rejected

This solution helped our client reduce costs as the dashboard provided insights into how much was being spent on makegoods. It also increased effectiveness as the dashboard provided insights into the effectiveness of makegoods, which could be used to improve the design of advertising campaigns and improve tools. Additionally, it improved relationships between internal tems by providing a transparent way to track makegoods and build trust.

Impact

Reduced costs by X%
Improved transparency and trust between advertisers and media companies
Provided insights into the effectiveness of makegoods for improving future campaigns

"This solution had an incredible impact on our client's advertising efforts. It provided much-needed transparency and insights into makegoods, which helped reduce costs and improve the effectiveness of their campaigns."

QuickSight Dashboard Reduces Ad Makegood Costs