Problem

Crypto was still a relatively new and confusing concept for many people, which made it difficult for them to invest in it. Coinbase recognized this issue and wanted to find a way to educate people about crypto while also incentivizing them to invest.

The main problem was that there was no easy way for people to learn about crypto without having to do extensive research on their own. This made it difficult for Coinbase to attract new users who were interested in investing but didn't know where to start.

Learn more about Coinbase Earn here.

Solution

Coinbase came up with the idea of Coinbase Earn, a platform that would allow users to earn cryptocurrency while learning about it at the same time. The platform offered short educational videos that explained different aspects of crypto, and users could earn small amounts of cryptocurrency by watching these videos and answering questions correctly.

This solution not only helped educate people about crypto but also incentivized them to invest in it. By earning small amounts of cryptocurrency, users were more likely to become invested in the concept and continue investing in the future.

Impact

Increased user base from 30k to 4M
Generated $80M in annual recurring revenue
X% increase in overall investment in cryptocurrency

"Coinbase Earn has had an incredible impact on the world of cryptocurrency, making it more accessible and easier for people to understand and invest in."

Team

Rish - Product
Manan - Engineering

Coinbase Earn Boosts Users and Revenue by Educating