Problem

A popular fashion brand was looking for a way to increase engagement on their Instagram page. They noticed that their followers were not engaging as much as they would like, and they wanted to find a way to change that.

After doing some research, the team discovered that video content tends to perform better than static images on Instagram. However, they didn't have the resources or expertise to create high-quality videos on their own.

Click here to see an example of what the team was hoping to achieve.

Solution

The team decided to hire a video production company to create a series of short, engaging videos for their Instagram page. They worked closely with the production company to come up with ideas for each video and ensure that they aligned with the brand's messaging and aesthetic.

The videos featured models wearing the brand's clothing in various settings, such as walking down city streets or lounging by the pool. The team also included calls-to-action in each video, encouraging viewers to visit the brand's website or follow them on social media.

Impact

Increase in engagement on Instagram by X%
Increase in website traffic by X%

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Marketing Manager
- Worked closely with the video production company to ensure that each video aligned with the brand's messaging and aesthetic
- Developed a social media strategy to promote the videos and encourage engagement
Team Member #2 - Video Production Company
- Created high-quality videos that aligned with the brand's messaging and aesthetic
- Incorporated calls-to-action in each video to encourage engagement and drive traffic to the brand's website

Fashion Brand Boosts Instagram Engagement with Videos