Problem

We were facing a challenge in attracting startups to our event spaces due to the competitive nature of the real estate market. We realized that we needed to provide more value to our clients than just a space for their events. Additionally, we were not generating enough revenue from our event spaces and needed to find a way to increase profits.

After conducting research, we found that many startups struggle with navigating the real estate market and finding affordable office space. We saw an opportunity to onboard JLL, a leading commercial real estate company, to provide programming and resources for startups using our event spaces.

Learn more about how we solved this problem here.

Solution

We decided to partner with JLL and offer their services as part of our event space rental package. This included workshops on navigating the real estate market, access to JLL's database of available office spaces, and one-on-one consultations with JLL agents. By providing these additional resources, we were able to attract more startups looking for affordable office space and differentiate ourselves from other event spaces in the area.

In addition, we implemented a new pricing strategy that allowed us to increase revenue without significantly raising prices for our clients. We offered discounts for long-term rentals and bundled packages that included catering and AV equipment rental. This helped us generate more revenue while still providing value for our clients.

Impact

Increased revenue by X%
Successfully completed hundreds of events totaling $250,000 in revenue
Attracted more startups to our event spaces and helped them navigate the real estate market

"This partnership with JLL has been a game-changer for us. Not only have we been able to generate more revenue, but we've also been able to provide more value to our clients by offering resources that help them grow their businesses."

Team

Team Member #1 - Event Space Manager
- Oversaw the renovations of the event spaces and implemented the new pricing strategy
- Liaised with JLL to onboard their services and coordinate programming for clients
Team Member #2 - Marketing Coordinator
- Developed marketing campaigns to promote the event spaces and JLL partnership
- Crafted messaging around the new pricing strategy and bundled packages

Boosting Event Space Revenue with JLL Partnership