Problem

Rosenfield and Company, PLLC, an accounting firm, developed a suite of new products for automotive dealers. However, they lacked branding and collateral to promote these products effectively. They needed a marketing strategy that would help them reach their target audience and showcase the benefits of their products.

The lack of marketing materials was hindering the firm's ability to generate leads and close sales. Without a clear message and visual identity, potential customers were not able to understand what the products were about or how they could benefit from them.

Solution

We worked closely with Rosenfield and Company to develop a comprehensive marketing strategy for their new product suite. We started by creating a brand identity for each product, including names and logos that would resonate with automotive dealers.

Next, we designed digital flyers that highlighted the key features and benefits of each product. We also created an overview flyer that showcased all three products in one place. To further promote the products, we collaborated with the firm's Tech and Dealer Services teams to create presentations that provided more in-depth information on each product's capabilities.

Impact

Increase in leads generated through digital flyers - X%
Increase in sales closed after presentations - X%

Quote of how incredible of an impact this had.

Team

Marketing Specialist - Led the development of branding and collateral materials for Rosenfield and Company's new product suite.
- Created product names and logos that resonated with automotive dealers
- Designed digital flyers to promote each product's key features and benefits
Tech and Dealer Services Teams - Collaborated with the marketing team to create presentations on each product.
- Provided in-depth information on each product's capabilities
- Included screenshots of actual reports as examples

Accounting Firm Boosts Sales with Marketing Strategy