Problem

Drink Javy Coffee, a coffee brand, was looking to increase their reach and engagement on social media platforms. They wanted to create user-generated content (UGC) that could be used in their ads on TikTok. However, they didn't have the expertise or resources to execute this campaign effectively.

We recognized that Drink Javy Coffee needed help with creating a UGC campaign that would resonate with their target audience and generate high-quality content for their ads.

Learn more about our approach here.

Solution

Our team worked closely with Drink Javy Coffee to develop a comprehensive UGC campaign strategy. We identified key themes and messaging that would appeal to the target audience and created a clear set of guidelines for content creation.

We then launched the campaign on TikTok, encouraging users to create videos featuring Drink Javy Coffee products. Our team monitored the submissions and selected the best ones for use in future ads. We also engaged with participants by commenting on their videos and sharing them on social media platforms.

Impact

Increased engagement on TikTok by X%
Generated X number of high-quality UGC submissions
"This campaign exceeded our expectations and helped us connect with our target audience in a meaningful way."

Team

Team Member #1 - Social Media Strategist
- Developed the UGC campaign strategy and guidelines
- Managed the campaign on TikTok and engaged with participants
Team Member #2 - Video Editor
- Edited and curated the UGC submissions for use in future ads
- Provided creative input for the campaign strategy

Boosting Javy Coffee's TikTok Engagement with UGC