Problem

A university was struggling to market their annual event and needed a creative solution to attract more attendees. They needed someone who could take photographs of students holding props and make videos of faculty members to promote the event. Additionally, they required coverage of the actual event.

Their previous marketing efforts had not been successful in generating enough interest in the event, resulting in low attendance numbers. The university needed a fresh approach to their marketing strategy that would increase engagement and ultimately lead to higher attendance rates.

Click here for an example video we created for the university's marketing campaign.

Solution

Our team proposed a comprehensive marketing campaign that included both pre-event and post-event coverage. We started by taking photographs of students holding props related to the event theme, which were then used on social media platforms such as Instagram, Facebook, and Twitter. These photos generated buzz around the upcoming event and increased engagement with potential attendees.

We also created videos featuring faculty members discussing their excitement for the upcoming event. These videos were shared on social media platforms as well as on the university's website. Our team provided live coverage of the actual event, capturing key moments and sharing them on social media throughout the day.

Impact

Increased engagement on social media by X%
Attendance at the annual event increased by X%

"This campaign was incredibly successful in increasing attendance at our annual event. The photographs and videos created by the team were engaging and generated a lot of excitement around the event. We are thrilled with the results!"

Team

Team Member #1 - Photographer/Videographer
- Captured high-quality photographs and videos of students, faculty members, and the event itself.
- Edited photos and videos to create engaging content for social media platforms.
Team Member #2 - Social Media Manager
- Created a comprehensive social media strategy to promote the event.
- Managed social media accounts and posted regular updates leading up to and during the event.

Boosting University Event Attendance with Social Media