Problem

When the blockchain Celo launched, people in Brazil needed a way to exchange cUSD to Brazilian Reais.

Solution

We created the Lovecrypto App, to allow people to do the On/Off Ramp using PIX, Brazil´s instant payment system.

This experiment made us realize that in order to succeed in the Brazilian market, we needed to create an app with a user experience similar to that of NeoBanks in Brazil. We set out to redesign the Lovecrypto App with this goal in mind, focusing on creating a simple and intuitive interface that would be easy for anyone to use.

Impact

Reached 10,000+ users.
Had 1,000 Monthly Active Users
Transacted nearly (R$1MM ~ USD$200k) in on/off ramp.

Team

Lucas Zacarias - UX Designer
- Led design efforts for Lovecrypto App
- Conducted extensive user testing throughout design process
- Collaborated closely with development team to ensure optimal functionality
Ailson da Cruz - Full Stack Developer
- Developed new features for Lovecrypto App
- Created the Cash In/Cash Out flow using PIX.