Problem

Our team was tasked with creating a marketing campaign for the opening of a new zoo in Lumphun, Thailand called "ลิงลพบุรี". The challenge was to create awareness and excitement about the zoo's unique features and attractions while also appealing to a wide audience.

We knew that we needed to come up with a creative solution that would capture people's attention and generate interest in visiting the zoo. We also had to work within a limited budget, which added an extra layer of complexity to the project.

Click here for more information on our approach.

Solution

After conducting research on successful marketing campaigns for similar attractions, we decided to create a series of short videos showcasing some of the most exciting animals and experiences visitors could expect at "ลิงลพบุรี". These videos were designed to be easily shareable on social media platforms like Facebook, Instagram, and Twitter.

To keep costs down, we enlisted the help of local influencers who were passionate about animal welfare and conservation. They agreed to promote our videos on their social media channels in exchange for free admission to the zoo. This helped us reach a wider audience without having to spend money on traditional advertising methods like billboards or TV commercials.

Impact

Increased awareness of "ลิงลพบุรี" by X%
Increase in ticket sales by X%
Positive feedback from visitors and influencers

"The videos were so well done and really captured the essence of what makes "ลิงลพบุรี" such a special place. I can't wait to go back!" - Happy Visitor

Team

Team Member #1 - Marketing Manager
- Oversaw the development and execution of the marketing campaign
- Liaised with local influencers to secure their participation in the project
Team Member #2 - Videographer
- Produced high-quality videos showcasing the zoo's unique features and attractions
- Edited and optimized videos for social media platforms like Facebook, Instagram, and Twitter

Creating Low-Budget Zoo Campaign with Influencers