Problem
Our company was struggling to create a comprehensive go-to-market plan for our new product launch. We had limited experience in this area and were unsure of the best approach to take.
After conducting research, we found that many companies struggle with creating effective go-to-market plans, which can lead to poor product launches and missed opportunities.
Learn more about our research here.
Solution
To address this problem, we assembled a team of experts with experience in marketing, sales, and product development. Together, we created a complete 360-go-to-market plan that covered all aspects of the product launch process.
The plan included market research, target audience identification, messaging development, channel selection, and metrics tracking. We also developed a timeline for each phase of the launch process to ensure that everything was completed on time.
Impact
Increased revenue by X%
Improved customer engagement by X%
"Quote of how incredible of an impact this had."
Team
Team Member #1 - Marketing Specialist
Conducted market research and identified target audience
Developed messaging strategy and content for various channels
Team Member #2 - Sales Manager
Identified and developed relationships with key sales channels
Developed metrics tracking system to measure success of launch