Problem

A global automotive company was planning to participate in an upcoming auto show exhibition but lacked a creative and engaging booth design that would attract visitors. The company needed a solution that would showcase their brand and products in a unique way, leaving a lasting impression on attendees.

After conducting research on previous auto shows, we discovered that most booths were generic and lacked interactivity, leading to low engagement from visitors. We knew we had to come up with an innovative solution that would differentiate our client's booth from the competition.

Click here for a sneak peek of our solution!

Solution

We proposed an interactive booth design that incorporated augmented reality (AR) technology. Visitors could use their smartphones to scan QR codes placed around the booth, which would activate AR experiences showcasing the company's products and features in an engaging way.

The booth also featured a large LED screen displaying live social media feeds using the event hashtag, encouraging attendees to share their experience on social media. To further enhance engagement, we included a virtual reality (VR) station where visitors could experience driving one of the company's newest models.

Impact

Increased visitor engagement by X%
Generated X% increase in social media mentions for the client

"Our interactive booth design exceeded our expectations and left a lasting impression on attendees. We received overwhelmingly positive feedback from both visitors and industry professionals."

Team

Team Member #1 - Creative Director
- Oversaw the overall creative direction and concept development of the booth design
- Led the team in executing the AR and VR experiences
Team Member #2 - Technical Lead
- Developed the AR and VR technology used in the booth design
- Ensured seamless integration of technology with booth design elements

AR-Enhanced Booth Boosts Auto Show Engagement