Problem

Our client, a social media page targeted to teachers, was struggling to create engaging and visually appealing social media creatives. They were not seeing the level of engagement they wanted from their audience and were concerned about losing followers.

We conducted an audit of their current social media presence and found that their creatives lacked consistency in branding and messaging. Their posts were also text-heavy, making them less visually appealing to their target audience.

Solution

We proposed a new strategy for creating social media creatives that would be more visually appealing and consistent with the brand's messaging. We created a style guide that included color schemes, typography, and image guidelines to ensure consistency across all platforms.

To make the posts more visually appealing, we suggested incorporating more images and graphics into the posts. We also recommended using shorter captions with clear calls-to-action to increase engagement.

Click here to see an example of one of our new social media creatives.

Impact

Increase in engagement by X%
Gained X number of new followers within the first month of implementing the new strategy

"This project had an incredible impact on our client's social media presence. The increase in engagement and followers shows how effective a well-planned strategy can be."

Team

Team Member #1 - Graphic Designer
- Created the style guide and designed all new social media creatives
Team Member #2 - Social Media Strategist
- Developed the new strategy for creating social media creatives and wrote clear calls-to-action for each post

Boosting Teacher Social Media Engagement