Problem

Saffron Alley, a small business specializing in handmade jewelry, was struggling to reach new customers and increase sales. Despite having an online store, the website was outdated and difficult to navigate, resulting in a high bounce rate and low conversion rate. The team recognized the need for a website redesign to improve the user experience and attract more customers.

Additionally, Saffron Alley lacked a strong social media presence, which limited their ability to connect with potential customers and showcase their products. They needed a strategy to increase their visibility on social media platforms and engage with their audience.

Learn more about our approach here.

Solution

The team at Saffron Alley partnered with us to revamp their website and social media strategy. We began by conducting user research to identify pain points in the current website design and determine what users wanted from an e-commerce platform. Based on this research, we created wireframes for a new website that prioritized ease of use and showcased Saffron Alley's unique brand identity.

In addition to the website redesign, we developed a comprehensive social media strategy that included regular posts featuring high-quality product photography, influencer partnerships, and targeted advertising campaigns. We also implemented an email marketing campaign to keep subscribers informed about new products and promotions.

Impact

Increased website traffic by X%
Improved conversion rate by X%
Generated X% increase in revenue within first month of launch

Quote of how incredible of an impact this had.

Team

Team Member #1 - UX Designer
- Conducted user research and created wireframes for new website design
- Oversaw implementation of new website design
Team Member #2 - Social Media Manager
- Developed comprehensive social media strategy
- Oversaw influencer partnerships and advertising campaigns

Saffron Alley Boosts Sales with Website Redesign and Social Media Strategy