Problem

The ThriveFantasy mobile app was outdated and not user-friendly, leading to a decrease in user engagement and retention. The app lacked key features that users were requesting, such as the ability to create custom contests and view live scores.

We conducted user research and found that the app's design was confusing and overwhelming for new users. The navigation was unclear, and the overall aesthetic did not align with current design trends.

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Solution

Our team redesigned the ThriveFantasy mobile app from scratch, focusing on improving the user experience and adding requested features. We created a clean, modern design that aligned with current design trends while still maintaining brand identity.

New features included custom contest creation, live score updates, and an improved navigation system. We also added educational resources for new users to help them understand how to use the app effectively.

Impact

User engagement increased by X%
User retention increased by X%
Positive feedback from users regarding the new design and added features

"Quote of how incredible of an impact this had."

Team

Team Member #1 - UX Designer
- Conducted user research to identify pain points in the previous design
- Designed wireframes and prototypes for the new app
Team Member #2 - Mobile Developer
- Developed the new app using React Native and Firebase
- Integrated new features such as custom contest creation and live score updates

ThriveFantasy App Redesign Boosts Engagement