Problem

The lack of diversity in the tech industry is a well-known issue. ALX wanted to address this problem by launching an initiative called ALX WomXn in Tech, aimed at increasing the number of women in technology. The challenge was to design and execute a program that would attract and enroll female participants from diverse backgrounds.

We realized that we needed to create a program that would not only provide technical training but also offer mentorship, networking opportunities, and career guidance. We also had to ensure that the program was accessible to women from different socio-economic backgrounds.

Learn more about our approach here.

Solution

We designed a comprehensive program that consisted of online courses, mentorship sessions, workshops, and networking events. To make the program accessible to women from different backgrounds, we offered scholarships and financial aid to those who could not afford it.

We also partnered with companies in the tech industry to provide job opportunities for our graduates. Our team worked tirelessly to promote the program on social media platforms and through targeted advertising campaigns.

Impact

Reached 95.5 million people through social media advertising campaigns
Enrolled a cohort of 2,200 female participants within two months
Inspired other organizations in the tech industry to launch similar initiatives

"This initiative has had an incredible impact on the lives of so many women who now have the skills and confidence to pursue careers in technology."

Team

Team Member #1 - Program Manager
- Oversaw the design and execution of the program
- Liaised with partner companies to provide job opportunities for graduates
Team Member #2 - Social Media Manager
- Developed and executed social media advertising campaigns
- Analyzed data to optimize advertising strategies

ALX WomXn in Tech: Boosting Diversity with 2.2K Enrollments