Problem

ConnectX, a social media platform for professionals, was struggling to gain traction and retain users. The team had initially focused on creating a sleek design and robust features, but users were still not engaging with the platform as expected.

After conducting user research, we discovered that the platform lacked a sense of community and personalization. Users felt like they were just broadcasting their achievements into the void without any meaningful connections or feedback.

Learn more about ConnectX here.

Solution

We decided to pivot our strategy and focus on building a stronger sense of community within ConnectX. We added features such as interest-based groups, personalized news feeds, and a mentorship program to encourage more meaningful interactions between users.

In addition, we revamped our onboarding process to better understand each user's goals and interests so that we could suggest relevant connections and content. We also implemented gamification elements such as badges and leaderboards to incentivize engagement.

Impact

User retention increased by X%
User engagement increased by X%
The mentorship program saw X% participation rate

"ConnectX has completely transformed the way I network with other professionals. The personalized news feed and mentorship program have helped me connect with people who share my interests and career goals."

Team

John Smith - Product Manager
- Conducted user research and identified pain points
- Developed the new community-focused strategy
Jane Doe - UX Designer
- Redesigned the onboarding process to be more personalized
- Created the gamification elements to incentivize engagement

ConnectX Boosts Retention by Fostering Community