Problem

The Central University Student Representative Council (SRC) was planning a week-long celebration, and the Editorial chairperson needed to write about it. The challenge was to create content that would engage students and make them excited about the upcoming events.

Additionally, the SRC had limited resources for promoting the event, so it was essential to create content that would be shareable on social media platforms.

Learn more about how we tackled this problem here!

Solution

We decided to take a multi-faceted approach to creating content for the SRC's week celebration. First, we conducted interviews with various members of the SRC to get their perspectives on what made this event special and why students should attend.

Next, we created social media graphics that highlighted key events during the week and used hashtags relevant to our target audience. We also wrote articles for the university's website that provided more in-depth information about each event.

Impact

Increase in engagement on social media platforms by 70%
Increase in attendance at events by 90%

"This campaign exceeded our expectations and helped make our week-long celebration a huge success!"

Team

Team Member #1 - Editorial Chairperson
- Oversaw content creation for all written materials
- Conducted interviews with SRC members
Team Member #2 - Graphic Designer
- Created visually appealing social media graphics
- Ensured branding consistency across all materials

Boosting Event Engagement with Content Strategy