Problem

Oceans Green Beach Resort was a resort that needed to establish itself in the market. The resort wanted to create a 360 advertising and marketing campaign that would showcase the resort's newness and foster togetherness and happy memories.

The challenge was to create a campaign that would appeal to the target audience, which included families, couples, and solo travelers. The team had to come up with creative ideas that would differentiate Oceans Green from other resorts in the area.

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Solution

The team came up with a comprehensive 360 advertising and marketing campaign for Oceans Green Beach Resort. The campaign included digital ads, social media posts, email newsletters, print ads, video ads and event activation.

The team created a tagline "Togetherness" that resonated with the target audience. They also developed an interactive website where visitors could explore the resort's amenities and book their stay online. Additionally, they organized events such as beach volleyball tournaments, bonfires, pool parties and movie nights to foster togetherness among guests.

Impact

Increased brand awareness by 70%
Increase in service patronizing by 60%

Team

Team Member #1 - Copywriter
- Developed the tagline and oversaw the creation of all marketing strategy, advertising brief and all writing materials.
- Coordinated with the events team to organize on-site activities for guests
Team Member #2 - Videographer
- Took visuals of the place to create compelling content.

Oceans Green Resort's 360 Marketing and advertising campaign