Problem

Zarcare.com, an online doctor consultation platform based in South Africa, was struggling to generate leads organically. The company had a limited budget for paid advertising and needed to find a way to increase its visibility on search engines without breaking the bank. As an organic lead generation specialist, I was brought on board to help improve their SEO and SMM efforts.

After conducting an initial audit of their website and social media profiles, it became clear that there were several areas that needed improvement. The website lacked quality content, had poor site structure, and was not optimized for search engines. Additionally, their social media profiles were not being utilized effectively to engage with potential customers.

Solution

To address these issues, we developed a comprehensive SEO and SMM strategy that focused on creating high-quality content, optimizing the website for search engines, and engaging with potential customers on social media.

We started by conducting keyword research to identify the most relevant keywords for the platform. We then created a content calendar that included blog posts, infographics, and videos targeting those keywords. We also optimized the website's site structure, meta tags, and page titles to make it easier for search engines to crawl and index the site.

On the social media front, we developed a content strategy that included regular posts highlighting the benefits of online doctor consultations and engaging with potential customers through comments and direct messages. We also ran targeted ad campaigns on Facebook and Instagram to reach new audiences.

Impact

Increased organic traffic
Average of 40 inquiries per month organically

"This project had an incredible impact on Zarcare.com's online visibility and lead generation efforts. Our comprehensive SEO and SMM strategy helped increase organic traffic and generated an average of 40 inquiries per month organically. We are thrilled with the results and look forward to continuing to work with the team at Zarcare.com."

Team

Team Member #1 - Organic Lead Generation Specialist
- Conducted initial audit of website and social media profiles
- Developed comprehensive SEO and SMM strategy
- Created content calendar targeting relevant keywords
Team Member #2 - Content Creator
- Researched relevant topics for blog posts, infographics, and videos
- Crafted high-quality content that resonated with target audience
- Maintained content calendar and ensured timely delivery of assets

Boosting Zarcare's Organic Leads with SEO & SMM