Problem

CAIT YE Community was hosting an exclusive event for their members, YE TALKS with the CMO and co-founder of BoAt, who had also been a shark in Shark Tank India. They wanted to create buzz and awareness about the event across the city, but since it was not open for all, they needed a promotion strategy that would showcase CAIT YE's impact.

The challenge was to create a campaign that would generate interest and excitement about the event while highlighting CAIT YE's role in bringing such high-profile speakers to Ahmedabad.

Learn more about our solution here.

Solution

We created a campaign called "Aman Gupta is Where CAIT YE is" which focused on promoting Aman Gupta's takeover at YE talks by CAIT YE. We used social media platforms like Facebook, Instagram, and Twitter to spread the word about the event and generate buzz around it.

We also created posters and flyers that were displayed across the city in strategic locations like cafes, restaurants, and shopping malls. These posters featured catchy slogans like "Have you heard? Aman Gupta's takeover at YE talks by CAIT YE" which piqued people's curiosity and encouraged them to find out more about the event.

Impact

Generated X% increase in social media engagement for CAIT YE Community
Increased footfall at the event venue by X%

"This campaign was a huge success and helped us showcase the impact that CAIT YE Community is making in Ahmedabad. We were able to generate a lot of interest and excitement about the event, which translated into increased footfall at the venue. The team did an excellent job, and we are thrilled with the results."

Team

Team Member #1 - Marketing Manager
- Developed the campaign strategy and messaging
- Oversaw the creation of posters and flyers
Team Member #2 - Social Media Manager
- Managed social media platforms like Facebook, Instagram, and Twitter
- Crafted engaging posts and responded to user comments

Aman Gupta Talk Boosts CAIT YE Community Buzz