Problem

Farmpoultry, a leading poultry farm, was looking to enhance its brand visibility and drive sales through an effective advertising campaign. The company aimed to achieve a minimum 1% swipe-up rate on website visits using Snapchat ads.

The challenge was to create a campaign that would resonate with the target audience and generate significant user interaction while staying within the budget.

Learn more about how we tackled this challenge here.

Solution

We started by conducting extensive research on Farmpoultry's target audience and their preferences. Based on our findings, we developed tailored ad targeting strategies that would appeal to the audience and drive engagement.

Next, we created platform-specific campaigns that utilized Snapchat's unique features such as filters and lenses to create an immersive ad experience for users. We also strategically placed the ads in areas where they were most likely to be seen by the target audience.

Impact

Achieved a remarkable 1.43% swipe-up rate, surpassing the set goal of 1%
Generated over 10,000 swipe-ups, resulting in substantial website visits and increased brand exposure
Reached an impressive 700,000 impressions, highlighting the campaign's effectiveness in driving overall market reach

"This campaign exceeded our expectations and proved to be a valuable investment for our business."

Team

Team Member #1 - Marketing Specialist
- Conducted extensive research on the target audience and developed tailored ad targeting strategies
- Created platform-specific campaigns that utilized Snapchat's unique features to create an immersive ad experience for users
Team Member #2 - Graphic Designer
- Designed visually appealing ads that resonated with the target audience
- Crafted engaging filters and lenses that enhanced user interaction with the ads

Farmpoultry Boosts Sales with Snapchat Ads Campaign