Problem:

Ben Thompson and Bill Simmons have created an incredibly successful model for business writing, but Packy McCormick wanted to create something different. He wanted to create a platform where people could learn about the trends, strategies, companies and protocols that shape the world of business in a fun and exciting way.

Solution:

Packy created Not Boring, a platform that sends out two emails per week with long-form essays on the topics mentioned above. Additionally, he launched Not Boring Capital and Talent Collective to help businesses tell their stories and connect job seekers with potential employers. Within three years, Not Boring had become one of the most popular business writing platforms with over 125,000 subscribers.

Impact:

Created an engaging platform for learning about business strategy and trends
Grew subscriber base to 125,000+ within three years
Launched Not Boring Capital and Talent Collective to help businesses tell their stories and connect job seekers with potential employers

Team:

Packy McCormick: Author of Not Boring; Founder of Not Boring Capital; Founder of Talent Collective
Daniel McCormick:

Growing Not Boring: 125K Subscribers & Beyond