Problem

Athlaze, a leading sportswear brand, was in need of a new logo design to better represent their brand identity. Their current logo was outdated and did not align with the modern and innovative image they wanted to convey. They needed a fresh and unique design that would stand out in the competitive sportswear market.

We conducted research on their target audience and competitors to understand what would resonate with customers while still setting Athlaze apart from other brands.

See our process here.

Solution

We created Logo Story on Figma for Athlaze, which is an interactive presentation that showcases the design process behind the new logo. We started by brainstorming ideas and sketching out rough concepts before moving onto digital designs. We presented multiple options to the client and worked collaboratively to refine the chosen design until it perfectly represented their brand identity.

The final logo features bold typography and a dynamic icon that represents movement, energy, and athleticism - all core values of Athlaze's brand. The color palette is modern and versatile, allowing for easy use across various marketing materials.

Impact

Increased brand recognition among target audience
X% increase in website traffic after logo launch
Positive feedback from customers on social media platforms

"The new logo perfectly represents our brand identity and has helped us stand out in a crowded market. We've seen an increase in website traffic and positive feedback from customers since its launch."

Team

Team Member #1 - Graphic Designer
- Created multiple logo concepts and worked collaboratively with the client to refine the chosen design.
- Designed marketing materials featuring the new logo.
Team Member #2 - Project Manager
- Oversaw project timeline and ensured all deadlines were met.
- Liaised between the client and graphic designer to ensure clear communication throughout the project.

Athlaze's New Logo Boosts Brand Recognition