Problem

Chalkbeat is a nonprofit news organization that covers education policy and practice. They were struggling to reach a younger audience on Instagram and wanted to increase engagement with their content.

They had tried various tactics, such as posting more frequently and using hashtags, but they weren't seeing the results they wanted. They knew they needed a new approach to connect with their target audience.

Check out our solution in action!

Solution

We proposed creating short, engaging videos that would highlight important education issues in a way that would resonate with younger viewers. We worked closely with Chalkbeat's editorial team to identify topics that would be most relevant to their audience.

Our team of videographers and editors then created a series of videos that were optimized for Instagram's vertical format and designed to capture attention quickly. Each video was accompanied by a caption that provided additional context and encouraged viewers to engage with the content.

Impact

Increase in engagement on Instagram by X%
Significant increase in views on Chalkbeat's website

"This project exceeded our expectations. The videos were incredibly effective at reaching our target audience and driving engagement. We're excited to continue working with this team on future projects."

Team

Team Member #1 - Videographer
Created visually engaging videos that captured the attention of younger viewers.
Team Member #2 - Editor
Edited and optimized videos for Instagram's vertical format, ensuring maximum impact.

Chalkbeat Boosts Instagram Engagement with Videos