Background:

Led the development of an application using React to quickly and easily build an A&R research tool that tracked artists going viral / with the potential to go viral.

Problem:

Island Records needed help with discovering talent early via research and development to compete with other labels in the marketplace.

Solution:

I was tasked with leading the development of A&R Research tools in a 4 month contract.

Impact:

Discovered artists like Jvke, Arden Jones, and other talent streaming over 100,000 per day.

Team:

Brendan Kennedy

A&R Research Tool Developed For Island Records