Problem

The food court had a logo that depicted a person, which was not very appealing to the customers. The logo did not represent the brand well and was not memorable.

We realized that we needed to change the logo to something more attractive and memorable.

Click here to see a video about how we approached this problem.

Solution

We decided to change the logo of the food court to depict a cat instead of the original person. We wanted something that would be more memorable and appealing to customers.

We worked with a graphic designer who created several designs for us to choose from. After careful consideration, we chose the design that best represented our brand and made it more memorable.

Impact

Increased customer engagement by X%
Improved brand recognition by X%

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Graphic Designer
- Created several designs for us to choose from
- Helped us choose the design that best represented our brand
Team Member #2 - Marketing Manager
- Oversaw the implementation of the new logo across all marketing channels
- Developed a marketing campaign to promote the new logo

Food Court Logo Redesign Boosts Engagement