Problem

As part of my Name, Image and Likeness (NIL) class, I was tasked with creating a marketing deck for a collegiate athlete to showcase their potential brand deals and other marketing/promotion opportunities. The challenge was to create a compelling pitch that would appeal to potential sponsors while staying true to the athlete's personal brand.

One of the biggest obstacles we faced was finding the right balance between showcasing the athlete's achievements and highlighting their unique personality traits that would make them stand out in a crowded market. We also had to ensure that our pitch was tailored to each potential sponsor's needs and aligned with their values.

Learn more about how we tackled this challenge here.

Solution

To create an effective marketing deck, we started by conducting extensive research on the athlete's background, accomplishments, and personal interests. We then used this information to craft a compelling narrative that highlighted their unique story and positioned them as an attractive partner for potential sponsors.

We also created customized pitch decks for each potential sponsor, tailoring our messaging and visuals to align with their specific needs and values. This helped us stand out from other pitches they may have received and increased our chances of securing partnerships.

Impact

Increased athlete's visibility among potential sponsors by X%
Secured X new brand deals within first month of pitching

"This project taught me valuable skills in branding, market research, and pitch creation that I can apply to future endeavors."

Team

Team Member #1 - Marketing Specialist
- Conducted extensive research on athlete's background and interests
- Crafted compelling narrative for marketing deck
Team Member #2 - Graphic Designer
- Created visually appealing pitch decks tailored to each sponsor
- Incorporated athlete's personal brand into design elements

Athlete Marketing Deck Boosts Sponsorships