Problem

The company was struggling to enroll people into their Trusted Authority program. They had a sales page and a sales webinar, but neither were converting well. The sales page only converted at 20%, and the sales webinar only converted at 50%. They needed help with copywriting, design, and overall strategy to improve their enrollment rates.

As the team responsible for improving enrollment rates, we knew we needed to take a comprehensive approach that would address all of the issues with the current sales page and webinar. We needed to create compelling copy that would resonate with potential customers, design visually appealing pages that would capture their attention, and develop a follow-up sequence that would keep them engaged throughout the enrollment process.

Learn more about our approach here.

Solution

We started by conducting market research to better understand our target audience and what they were looking for in a Trusted Authority program. Based on this research, we developed a new messaging strategy that focused on the benefits of the program rather than its features. We also created new copy for both the sales page and webinar that was more compelling and engaging.

In addition to improving our messaging, we also redesigned both the sales page and webinar opt-in page to be more visually appealing. We used high-quality images and graphics to capture people's attention and make them want to learn more about the program. Finally, we developed a follow-up email sequence that kept people engaged throughout the enrollment process.

Key Actions Taken:

Orchestrated the creation of a compelling sales webinar and strategically crafted email sequences, maximizing enrollment and participation in the program.

Impact

Enrollment rates increased by X%
Webinar opt-in rates increased by X%

"This was a game-changer for our enrollment process. We were able to reach more people and convert them into paying customers thanks to the team's hard work and dedication."

Team

Susan Liddy - Program Enrollment
- Created sales webinar, including script, slides, handout, and case studies
- Designed email sequences for sales webinar and program enrollment
- Designed program sales page
- Developed program sales guide for the company's contracted sales team
Team Member #1 - Copywriter
- Developed new messaging strategy based on market research
- Wrote compelling copy for sales page and webinar
Team Member #2 - Designer
- Redesigned sales page and webinar opt-in page with high-quality images and graphics
- Created visually appealing follow-up email sequence

Boosting Enrollment in Trusted Authority Program