Problem

Our client, a business coach, was struggling to generate leads and convert them into paying customers. Despite having a strong reputation in their industry, they were not seeing the results they wanted from their marketing efforts.

After analyzing their current strategy, we identified that their website was not optimized for lead generation and lacked a clear call-to-action. Additionally, their messaging was not resonating with their target audience.

Learn more about our process here.

Solution

We developed a video sales letter (VSL) to better communicate our client's value proposition and build trust with potential customers. The VSL highlighted our client's expertise and provided valuable insights into their coaching methodology.

In addition to the VSL, we designed a new landing page that emphasized the benefits of our client's coaching program and included a clear call-to-action. We also refined our client's messaging to better resonate with their target audience.

Impact

Increased lead generation by X%
Improved conversion rates by X%

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Copywriter
- Developed the script for the VSL
- Crafted messaging that resonated with the target audience
Team Member #2 - Web Designer
- Designed the landing page with a clear call-to-action
- Optimized the page for lead generation

Boosting Business Coach Leads with VSL