Problem

As a well-known ice cream brand, häagen dasz wanted to create a visually striking campaign that would grab the attention of potential customers and increase sales. The challenge was to come up with an idea that would stand out in a crowded market and resonate with the target audience.

The team brainstormed several ideas, but they all seemed too generic or lacked the wow factor. They needed something that would be memorable and shareable on social media platforms.

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Solution

After several rounds of brainstorming, the team came up with an innovative idea that involved creating a giant ice cream sculpture made entirely out of häagen dasz ice cream bars. The sculpture was designed to look like a famous landmark and would be displayed in a high-traffic area for maximum visibility.

The team worked tirelessly to create the sculpture, which required over 10,000 ice cream bars and took several days to build. Once completed, it was placed in a busy public square where people could take photos with it and share them on social media using a branded hashtag.

Impact

Increase in sales by X%
Over X number of social media shares using the branded hashtag

Quote of how incredible of an impact this had.

Team

Team Member #1 - Creative Director
- Conceptualized the idea and oversaw the project from start to finish
Team Member #2 - Marketing Manager
- Developed the social media strategy and executed the campaign on various platforms

Häagen Dazs Boosts Sales with Giant Ice Cream Sculpture