Problem

BBZ, a tutoring company for business professionals, was struggling to effectively communicate with their clients. They had a newsletter that was not engaging and lacked valuable content. Additionally, their copywriting was inconsistent and did not accurately reflect the brand's voice.

I knew that in order for BBZ to retain their clients and attract new ones, they needed to improve their communication strategy.

A little handbook on how to get the right co-worker.

Solution

I worked closely with BBZ to develop a comprehensive communication strategy. I began by conducting research on the target audience and identifying key pain points that could be addressed through the newsletter and copywriting.

Then I developed a content calendar for the newsletter that included informative articles, success stories from previous clients, and exclusive offers. I also created consistent brand messaging across all platforms, including website copy, social media posts, and email campaigns.

Impact

Increase in open rates of the newsletter
Increase in click-through rates for email campaigns.

"The improved communication strategy has had an incredible impact on our client retention rate. We are now able to effectively engage with our audience and provide them with valuable resources."

Team

Team Member #1 - Content Writer
- I Developed content calendar for newsletter
- I Wrote informative articles and success stories.

BBZ Tutoring Enhances Communication Strategy