Problem

The Barre Collective, a fitness studio in California, was struggling to keep up with the demand for virtual classes during the COVID-19 pandemic. With their physical location closed, they needed to pivot quickly to offer online classes to their members. However, they were facing several challenges in doing so.

Firstly, they did not have the necessary technology or equipment to film and stream high-quality classes. Secondly, they lacked the expertise to create an engaging and interactive virtual experience for their members. Finally, they were unsure of how to market their virtual classes effectively and reach a wider audience.

Learn more about our solution here.

Solution

We worked closely with The Barre Collective team to develop a comprehensive solution that addressed all of their challenges. Firstly, we provided them with the necessary equipment and technology to film and stream high-quality classes. We also helped them set up a user-friendly platform where members could access live and pre-recorded classes from home.

To make the virtual experience engaging and interactive, we created custom graphics and animations that complemented each class. We also integrated chat features that allowed members to connect with each other and instructors during class. Finally, we developed a targeted marketing strategy that included social media advertising and email campaigns to reach a wider audience.

Impact

Increased revenue by X%
Grew membership by X%

"This solution exceeded our expectations and allowed us to continue serving our members during a challenging time. Our virtual classes have become a core part of our business, and we are grateful for the expertise and support provided by the team."

Team

Team Member #1 - Project Manager
- Oversaw the project from start to finish, ensuring timely delivery and high-quality results
- Collaborated closely with The Barre Collective team to understand their needs and goals
Team Member #2 - Graphic Designer
- Created custom graphics and animations that enhanced the virtual experience for members
- Collaborated with instructors to ensure that each class had a unique look and feel

Barre Collective's Successful Virtual Class Pivot