Problem

Our client, a popular Minecraft server, was struggling to attract new players due to their outdated website design. The website lacked the clean and modern look that players have come to expect from Minecraft servers. Additionally, the artwork used on the website did not match the clean and polished aesthetic of the official Minecraft artwork.

We knew that in order to attract new players and retain current ones, we needed to update the website's design and artwork to be more visually appealing and in line with current design trends.

Learn more about our approach here.

Solution

We started by conducting research on current design trends in the gaming industry, specifically for Minecraft servers. We found that clean and modern designs were most effective at attracting new players. We also analyzed official Minecraft artwork to ensure that our custom artwork matched its style and aesthetic.

Using this research, we created a new website design that was both visually appealing and easy to navigate. We incorporated custom Minecraft styled artwork throughout the site, including on landing pages for different game modes. This helped create a cohesive brand image for our client's server.

Impact

Increased player retention by X%
Attracted X% more new players within first month of launch

"This redesign has had an incredible impact on our server's success. Our player base has grown significantly since launching the new website and we've received numerous compliments on its design and artwork. We couldn't be happier with the results!"

Team

Team Member #1 - Web Designer
- Created wireframes and mockups for new website design
- Coded and implemented new design on website
Team Member #2 - Graphic Designer
- Created custom Minecraft styled artwork for website and landing pages
- Ensured all artwork matched official Minecraft aesthetic

Minecraft Server Website Redesign Boosts Players