Problem:

The challenge our team faced was to create a comprehensive marketing campaign for Zoom's Hybrid Workforce initiative. The goal was to reach overlooked audiences and increase engagement with the product, while also building brand awareness.

Solution:

Our team developed an effective multi-channel marketing strategy that included content creation and delivery, email targeting, and landing page optimization. To reach overlooked audiences, we conducted extensive research and segmentation of potential customers to ensure our messages were tailored to their needs. We created engaging content for each channel, including blog posts, social media posts, emails, and more. We also optimized the landing page for the Hybrid Workforce initiative to ensure it was easy to use and informative.

Impact:

Increased engagement with the product by X%
Brand awareness increased by Y%
Reached over X million people through multi-channel campaigns

Team:

Jon Bjorn - Team Lead
- Developed an effective multi-channel marketing strategy
- Conducted research and segmentation of potential customers
- Created engaging content for each channel
- Optimized landing page for Hybrid Workforce initiative

Boosting Engagement with Zoom's Hybrid Workforce