Problem

Yoga Alliance, a non-profit organization that promotes and supports the yoga community, was struggling to reach a wider audience through their Instagram account. Despite having quality content, their follower count remained stagnant and engagement was low.

After conducting an audit of their account, we discovered that they were not utilizing hashtags effectively and their posts lacked consistency in terms of branding and messaging. Additionally, they were not engaging with their followers or other accounts in the yoga community.

Solution

We developed a comprehensive social media strategy for Yoga Alliance's Instagram account. First, we created a content calendar that included consistent branding and messaging across all posts. We also implemented a hashtag strategy that targeted both popular and niche hashtags relevant to the yoga community.

In addition to posting regularly, we engaged with other accounts in the yoga community by commenting on their posts and sharing user-generated content. We also responded promptly to all comments and direct messages on the Yoga Alliance account to foster a sense of community among followers.

Impact

Increase in follower count by 30%
Increase in engagement rate by 23%

"This strategy completely transformed our Instagram presence and helped us connect with our audience on a deeper level."

Execution

Developed content calendar and hashtag strategy
Engaged with other accounts in the yoga community
Created consistent branding across all posts
Designed visually appealing graphics for Instagram feed and stories

Boosting Yoga Alliance's Instagram Presence