Problem
At Brown Gadgets, the company needed a new logo that could capture their brand identity and values while being visually appealing and memorable. The challenge was to create a logo that conveyed innovation, technology, and the color brown.
To address this problem, we conducted thorough research into the company's ethos and target audience. We then sketched out several initial concepts, focusing on elements that conveyed innovation, technology, and the color brown.
Solution
After a series of iterations and feedback sessions, we refined the chosen concept into a sleek and modern logo design. The final design featured a combination of clean lines, a subtle tech-inspired icon, and a warm brown color palette that reflected both the company's name and its commitment to cutting-edge gadgets.
To measure the success of the logo design, we tracked several key performance indicators such as customer recognition, brand recall, and adaptability across various marketing materials. The logo received positive feedback from both internal stakeholders and external audiences contributing to an enhanced brand image.
Impact
Increased engagement on social media platforms by X%
Rise in website visits by X%
"Quote of how incredible of an impact this had."
Team
Team Member #1 - Graphic Designer
Conducted thorough research into the company's ethos and target audience
Sketched out several initial concepts, focusing on elements that conveyed innovation, technology, and the color brown
Team Member #2 - Marketing Manager
Tracked key performance indicators such as customer recognition, brand recall, and adaptability across various marketing materials
Received positive feedback from both internal stakeholders and external audiences contributing to an enhanced brand image