Problem

A luxury hotel and resorts business in Lagos, Nigeria approached us with a problem. They were struggling to grow their brand voice and equity on LinkedIn. Despite having a strong presence on other social media platforms, they were unable to attract the right audience on LinkedIn.

They had tried various strategies, but nothing seemed to work. Their content was not engaging enough, and they were not able to connect with their target audience. They needed our help in creating a strategy that would help them grow their brand voice and equity on LinkedIn.

Learn more about how we helped this luxury hotel and resorts business

Solution

We started by conducting research on the target audience of the luxury hotel and resorts business. We analyzed their interests, preferences, and behavior patterns on LinkedIn. Based on our research, we created a content strategy that would resonate with their target audience.

We created high-quality content that was informative, engaging, and relevant to the target audience. We also optimized the content for search engines so that it would be easily discoverable by potential customers. Additionally, we leveraged LinkedIn's advertising platform to reach out to a wider audience.

Impact

Increased engagement rate by 35%
Generated 30% increase in website traffic from LinkedIn

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Content Writer
- Created high-quality content that was informative, engaging, and relevant to the target audience.
Team Member #2 - Digital Marketer
- Leveraged LinkedIn's advertising platform to reach out to a wider audience.
- Analyzed the performance of the campaign and made necessary adjustments to improve its effectiveness.

Luxury Hotel Boosts LinkedIn Presence